BETHEL - The Ohio Lottery is pleased to recognize Choice Cigars & Tobacco as Retailer-of-the-Week for the week of November 23. Choice Cigars & Tobacco will be recognized on Cash Explosion® Double Play on November 28, 2009.
 
A retailer can take several avenues when it comes to promoting the Ohio Lottery. At 110 E. Plane Street in Bethel, owner Dwight Wilson says having the right attitude and the right person behind the counter is one key. It helps that the business uses all POS material provided by the Lottery both inside and outside the store. Keeping the jackpot signs updated and having a marquee at the road goes a long way also.
 
Wilson had an 8-ft counter built for his lottery customers. Customers will find seating in the area and a place to socialize as they complete bet slips and scratch instant games. Getting to know your customers personally is how specialty shops like Choice Cigars survive and having an area to socialize helps the business meet this goal. The business has an in-store checker for customers to verify winners. Choice Cigars & Tobacco carries 51 instants games and has a weekly selling average of $13,800.
 
Each week, the Ohio Lottery recognizes one outstanding retail partner who offers courteous service and sales enthusiasm. Retailers-of-the-Week is chosen based on recommendations by their Lottery sales representative and regional sales office staff.
 
Clermont County residents can tune into Cash Explosion® Double Play on WCPO Channel 9 in Cincinnati. Cash Explosion Double Play is carried on ten stations across Ohio at 7:30 p.m., every Saturday.